Daniel John is Design Editor at Creative Bloq. He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.
We've seen plenty of unpopular and/or controversial rebrands over the last few years, and nothing seems to stir up quite as much debate as a new car logo. Fromto countless flattened versions of existing logos, vehicular design always evokes an emotional response, perhaps because of the loyalty these brand foster among fans.
Which begs the question; what will be revealed? Everyone is now waiting to see what Jaguar will do next – and whether it will actually reveal any cars. In the last few days, the company has teased a few close-up shots of details of an upcoming electric car, due to be revealed in Miami on 2 December. But these shots have done little to quell the backlash, with the angular design compared to that of an air conditioning unit.
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