“When we took over F1, they also had one race in the United States..."
The most talked-about success that Liberty Media has had with Formula 1 is the creation of its own Netflix show.
Drive To Survive, which focused on personalities and storylines from within the paddock, is credited with helping to grow interest in F1 by engaging a different type of fan.The Liberty boss was told that Drive To Survive was a game changer for the growth of F1.“The real game changer was changing the focus from being about the car, to being about the stories of F1.
Next week’s third round of the 2024 MotoGP season at the Circuit of the Americas is the only race in the USA.Maffei said about MotoGP: “Currently, they have one race in the United States.“I’m not suggesting that we’ll get to three. But the opportunity to grow in the US…However, he added that Liberty would “probably not increase the total race number, but to extend it to new geographies”.“I’m not sure it’s the playbook,” he said.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Liberty Media not ruling out joint F1-MotoGP race weekendIn an exclusive interview, Dorna Sports CEO Carmelo Ezpeleta says a joint race weekend for F1 and MotoGP is not being considered in the short term but is not ruled out for the medium-term future.
Read more »
Podcast: Liberty Media acquire MotoGPThe deal will be completed by the end of 2024 with Liberty Media acquiring 86% of Dorna. Dorna management retain 14% of the business.
Read more »
MotoGP: F1 owner Liberty Media buys series in deal valued at £3.6bnFormula 1 owner Liberty Media buys motorbike racing series MotoGP from its Spanish owners in a deal valued at £3.6bn.
Read more »
Formula 1 owner Liberty Media announces takeover of MotoGP parent company DornaFormula 1's owner Liberty Media has announced a takeover of MotoGP's parent company Dorna worth £3 billion.
Read more »
Official: F1 owners Liberty Media announce acquisition of MotoGPFormula 1 and MotoGP will both be under the same Liberty Media umbrella
Read more »