Liberty “not planning to change” MotoGP under new ownership

Liberty Media says it is “not planning to change this sport” and believes MotoGP offers “unbelievable excitement” following its multi-billion euro takeover of Dorna Sports.

On Monday morning, American media giant Liberty announced it had acquired 86% ownership in MotoGP in a deal worth €4.2 billion. The deal – set to be completed by the end of 2024 – will see Liberty hold ownership of motorsports' two biggest championships in Formula 1 and MotoGP, though the latter will continue to be independently run by Dorna.

“What we really saw in F1 was, as we grew the fanbase your monetisation became easier because your partners – whether they be broadcast partners, promoter partners or sponsor partners, and whether they’re looking at branding or activation, and more and more at activation – it’s all part and parcel.

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