Lidl UK is implementing a new digital micro-donation system at its checkout counters, allowing shoppers to contribute up to 30 pence per transaction to the NSPCC's Childline service. This initiative aims to raise £5 million by 2030, extending the supermarket chain's partnership with the charity. Customers will be prompted at the card reader if they wish to donate, with the technology set to be fully rolled out across all UK stores by mid-March.
Lidl is introducing a big change at checkouts across its UK stores, which it will start rolling out this month.
The supermarket chain has set an ambitious goal to raise £5 million by 2030, following a five-year extension of its partnership with the charity. The decision to introduce the donation system across Lidl's UK stores comes after a successful regional trial. The supermarket has already started rolling out the technology across its stores, aiming to complete the roll-out in all its UK supermarkets by mid-March.
MICRO-DONATIONS LIDL NSPCC CHILDLINE CHARITY
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