Outrage as life insurance advert features Nottingham serial killer Harold Shipman
A life insurance advert has triggered widespread disapproval and outrage online for including prolific serial killer Harold Shipman. The ad, by DeadHappy, features an image of the murderer, who was from Bestwood, Nottingham, along side the words "life insurance: because you never know who your doctor might be."
"I hope you enjoy yet another judgement from @ASA_UK and change your practices. Beggars belief this was signed off. I've seen some of their shock tactics before as I'm clearly in their target audience but this is obscene."A tweet by Kathryn Knowles, founder of insurance broker Cura, said she would be reporting the advert to the Financial Conduct Authority and the advertising watchdog.
@Emmathomson29 added: "It’s absolutely appalling, with no consideration for the loved ones of those who were murdered." @Stuartbparish commented: "I think I tried making a ‘shock’ advert like this in my first year studying advertising in uni. The tutor immediately shut the idea down… Fine line between being dead clever and dead f****** stupid, isn’t there @deadhappy #advert #advertising.
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