Tropical flavoured soft drink, Lilt, has been scrapped after nearly 50 years on UK shelves and will be rebranded as a new Fanta flavour.
Lilt has been removed from UK supermarket shelves and will be rebranded as Fanta Pineapple and Grapefruit from 14 February, said the brand's owner, Coca-Cola.
The soft drink launched in 1975 with the slogan "The Totally Tropical Taste" and became well known for its advertisements. In the 1990s, two Jamaican women, Blanche Williams and Hazel Palmer, became the face of the brand and were widely recognised as the "Lilt Ladies". Coca-Cola announced: “Keen Lilt fans may have spotted a gradual transition as the drink has made its way into the Fanta family over the past few months, with changes to its packaging and logo.
Vice-President of commercial development Martin Attock, explained that their main priority was to "reassure Lilt’s loyal fanbase that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love.Many have taken to Twitter to share their opinion on the decision to scrap the drink with one user sharing an original Lilt advert with the message: "A sad day for all Lilt, but the Lilt Ladies will live on in our hearts.
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