For the first time in 13 years, This Morning lost the Daytime award at the NTAs. It's just the latest sign that it's time to lay the ITV1 programme to rest
It’s the first time in 13 years that ITV1’s morning magazine show hasn’t taken home the award and it’s certainly the first time that the programme was booed on live TV. It’s the first time in 13 years we weren’t subject to the “hilarious” façade ofand Phillip Schofield turning up to work still drunk from the night before – or at least pretending to be – waving their NTA and gossiping about their celebrity run ins . It’s the first time the show has fallen out of the public’s good graces.
On today’s edition, hair makeovers and Dulux puppy visits sat alongside debates over sickness benefits and Birmingham council going bankrupt, each given equal weight and attention. Now there’s nothing wrong with a bit of high-low culture, but the breakneck speed at whichswitches gears from jolly shopping segments to serious, sometimes harrowing, news is impossible to keep up with.scandal, no doubt.
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