Vacheron Constantin has made a bold move away from an accent on “selling” to a more nuanced approach.
By the time you read this, Vacheron Constantin’s new boutique in King Street, Sydney will be firing on most cylinders. Big deal, you might say.
The answer lies in what can only be seen as a bold move away from an accent on “selling” to a more nuanced approach where client interaction and the so-called customer experience take precedence. As to the new Sydney premises, Ferla explains: “It’s not about having more boutiques, but having the proper one. When we look at a project we begin by saying ‘what will be the impact on our client’; we had been looking for quite a while for the right location.
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