The Manchester Evening News's Christmas campaign raised a remarkable £28,000 for Humans MCR, a Blackley-based food bank providing festive hampers to those in need across Greater Manchester. Reporter Greta Simpson shares her experiences of running the campaign and highlights the impact it has on families facing poverty.
Hello, Merry Christmas Eve! It's the day before the main event, but I have to admit that today might be my favorite day of the whole festive period. The tree is up, the festivities have started, and you have all the excitement and anticipation ahead of the big day. So what better way to start today’s newsletter than with a look at the Manchester Evening News’ incredible Christmas campaign, which topped off yesterday with a beyond impressive total of £28,000 raised.
The money all goes to support Humans MCR, an incredible Blackley foodbank which runs a special project at this time of year delivering festive hampers to people in need across the region. Our reporter Greta Simpson has been running the campaign this year, which has taken her from delivery runs to gift wrapping drives. Speaking to me for the Mancunian Way, she shared her experience on the ground with Humans. Greta said: “Running this campaign was a challenging, but very rewarding experience overall. It’s hard convincing people to part with their money at a time of year when everyone is already hard up – and because of the economic climate, even more so. “Luckily, thanks to the incredible generosity of our readers and supporters, we managed to raise almost £30k, a truly amazing sum. “The people and families I visited on the 23rd are those who truly would go without, were it not for Humans’ campaign putting food, treats and presents on their table. But beyond the trappings of Christmas, the campaign is about being remembered, seen, valued and included. You may be struggling to afford the essentials – but at Humans, you still will get a yule log and a chocolate coin. “Depressingly, Lewey also said that the campaign could have been five or six times bigger than the 1,030 people they delivered to. The people they serve are just a fraction of those facing poverty in Greater Manchester – a fact which has totally opened my eyes to the levels of deprivation that lives next door to comfort in our regio
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