A whirlwind week with Dior creative director Maria Grazia Chiuri as she stages the brand’s first New York runway show in a decade.
Hours before the show, Maria Grazia Chiuri adjusts a model’s belt inside the Beaux-Arts Court at the Brooklyn Museum.casually slips through the lobby of the Brooklyn Museum, heading outside with two colleagues in matching black oversize suits for a quick cigarette break. The understated Italian doesn’t give off the air of someone with one of the most prestigious jobs in fashion.
To pull off the event, the French luxury brand flew in dozens of its designers and other staffers from Paris. They set up a temporary camp in a midtown office space on Fifth Avenue. The role of a fashion creative director is not unlike that of a film director. In the days before a show, Chiuri oversees the casting of models and decides which ones should inhabit the different characters she creates through her clothing. She tweaks the order of the looks and experiments with accessories.
During the show, Chiuri watches the live monitor backstage, looking for potential problems. “It could be that a model makes a mistake,” she says, or that she spots a rogue strap or popped collar that can be fixed before the final group walk. Chiuri marks the show’s end by walking out to the middle of the Beaux-Arts Court for a bow, waving as artist Mickalene Thomas and spokeswoman Charlize Theron applaud.
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