American luxury heritage leather goods brand Mark Cross is relaunching with new handbag collections, international growth plans and more. See more.
plans spearheaded by a new executive team that includes chief executive officer Gayle Dizon and chief creative officer Sean Spellman, who both joined the brand last year. For its current relaunch, the brand is taking learnings and continuing some initiatives. However, the focus is to create a unified brand image that goes back to the American
Several key styles include the Jane, a vachetta shoulder bag with a hexagonal metal fastening first introduced in the 1960s; the Romy 25 and Romy Clutch, which were inspired by 1970s styles, and the Eleanor 42, a tote bag that’s already been a popular style at the brand’s recent trunk shows.“We were focused on distilling the essence of the brand down, which really is rooted in these beautiful leathers and in this craftsmanship that lasts for generations,” Dizon said.
Garde Due stated in 2021 that Mark Cross’ men’s category was projected to make up 50 percent of the brand’s revenue by 2024. Dizon explained the brand has not yet hit this milestone, but that it remains a key goal of the brand’s relaunch. Dizon explained the brand hopes to reopen a flagship next year and is looking again at New York City and other cities as target locations. The CEO named London as another option for the flagship as Mark Cross has a loyal customer base in the city.brand like ours, we need to be able to control our story,” Spellman said. “I think brick-and-mortar, but before that, pop-ups and going to different markets and getting the product out there into the right hands.
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