The Money Saving Expert is taking part in a very different project to his usual work
Martin Lewis has admitted to 'cringing' as he made an announcement just days after taking a break from ITV.
Read more:Martin Lewis confirms lengthy break as he delivers emotional ITV Good Morning Britain exit message The MoneySavingExpert, 50, belts out lines including: "This Christmas time, charity's really coming home," and: "Tonight we're reaching out and helping you." Turning to the camera in the music video, Martin then drops his singing voice to deliver the serious message: "There won't be food for everyone this Christmas time."
It comes as Martin confirmed he'll be taking a lengthy break from Good Morning Britain earlier this week. He usually co-hosts the show with Susanna Reid and takes part in 'Money Mondays' where he answers viewers' questions and offers his important advice amid the cost of living crisis.
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