I have suffered dismay and disappointment as capitalism's story unfolded
Maurice Saatchi attends the 10th Annual Filmmakers Dinner at the Hotel du Cap-Eden-Roc in Cap d’Antibes, France, in 2019 I used to think that big companies are wonderful. After founding Saatchi and Saatchi with my brother in 1970, we became the biggest advertising agency in the world. But I’ve changed my mind. Big companies may be as bad as big government.
When I was starting out in business, a new global order was emerging, and Procter & Gamble were leading the way in changing the world. They demonstrated how to go from a system of national managers to regional managers to global managers. I copied them and tried to be a good student: if a company works to sell soap powder in Beijing, then why not in Berlin? But people said that all my talk of globalisation was rubbish, a Saatchi business trick! I just thought it was commonsense.
I was one of the unfortunates who trusted most strongly in “free markets”. We struggled to understand how free market competition could possibly lead to, not by its well-rehearsed moral consequences, greed and selfishness – which are part of the model – but by its unintended economic consequences: the creation of giant global cartels beyond the reach of national governments.
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