Max Mara Fashion Group Confirms It Is Fur-free

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Max Mara Fashion Group Confirms It Is Fur-free
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Max Mara Fashion Group has confirmed its fur-free stance, garnering the approval of environmental protection organizations.

Fashion Group have not been selling fur products for some seasons,” denying the release of any “public statement. Through internal communication, we have reassured our employees, who have been subjected to pressure and violence — particularly in the United States — that the company has long chosen not to use fur in its products and that we will explore all available legal solutions to protect them from systematic privacy violations and repeated psychological abuse.

LVMH Moët Hennessy Louis Vuitton, parent company of Dior and Fendi, continues to use fur, while luxury houses such as the GiorgioGroup, Burberry, Chanel, Marc Jacobs, Prada, Valentino and Versace among others have stopped selling fur, although it was never a core part of their businesses. French luxury conglomerate Kering committed to a fur-free policy across all brands including Alexander McQueen, Balenciaga and Gucci, which came into effect with the fall 2022 collections.

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