MoviePass, MovieCrash – a pair of subscribers pose with their MoviePass cards in Rockefeller Center
The Big Picture In 2017, MoviePass, a subscription service that offered its subscribers a ticket a day to a movie of their choice, lowered its monthly fee to $10. Even seven years ago, the average cost of a movie ticket was more than that, and the ability to see a month's worth of movies for less than the cost of a single ticket, seemed too good to be true – and it was.
Here, the doc doubles back to tell the story of Stacy Spikes, a former Miramax executive and founder of the Urbanworld Film Festival, who started the company alongside early adopter Hamet Watt. The two founders are Black, and they describe bringing in Lowe as a deal with the devil, but one they had no choice but to make in a world where minorities have less access to venture capital.
Related The Brat Pack Gets a Blast From the Past in First ‘Brats’ Trailer Demi Moore, Rob Lowe, and more will appear in the documentary, premiering this June. Frustratingly, the documentary seems focused on drawing a hard line between MoviePass and Netflix. Streaming services haunt the documentary. MoviePass is presented as the company that will bring customers back to the theaters, while the allure of streaming is what's driving them away. Netflix is the only streaming company that's mentioned, but it's mentioned consistently. When the company is on the rise, MoviePass is the "Netflix for the movie theaters.
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