Could Maya Jama's split from Stormzy be linked to his shift towards gospel music? Sources are claiming that his new sound has alienated fans and led to a decline in his success.
When Maya Jama ended her relationship with rapper Stormzy , they cited 'growing apart' after a decade of on-again-off-again romance, leaving fans heartbroken that music's golden couple had split.
But could the reason behind the Love Island host's decision to leave her partner of five years be his considerable decline in the music industry? Once lauded as the King of Rap, sources reveal that music insiders now refer to Stormzy as the 'Cliff Richard of hip hop' following his decision to incorporate gospel music into his latest album, This Is What I Mean. A meteoric rise to fame as a British rapper in 2014 earned him £24 million and a substantial fan base. In 2020, he was poached by Universal Records from Warner for a staggering £10 million. Universal signed Stormzy with the aim of relaunching its Def Jam label, previously home to iconic rap acts like Public Enemy and the Beastie Boys, but it proved to be a costly misstep. A source explained, 'What Universal hadn't anticipated was that Stormzy would insist on abandoning his signature hard rap style for an album filled with Christian-influenced songs in his debut release for them. 'People are now calling him the 'Cliff Richard of hip hop. 'His new album was expected to be the perfect launchpad for Universal's new Def Jam label, but its underwhelming performance is now blamed for the recent decision to make substantial job cuts at the label.'Could Maya Jama's alleged split from Stormzy be attributed to his significant fall from grace in the music industry? Sources are speculating. Stormzy is being dubbed the 'Cliff Richard of hip hop' after incorporating gospel music into his latest album, 'This Is What I Mean.' The couple cited 'growing apart' after ten years of an on-again-off-again relationship. Stormzy's 2017 debut album, 'Gang Signs and Prayer,' sold 310,000 copies, followed by his most successful album to date, 'Heavy is the Head,' in 2019, which sold 320,000 albums worldwide. Both were rap albums that achieved platinum status. However, 'This Is What I Mean,' a gospel-driven sound, reached number one but only sold 60,000 copies, a significant drop compared to his previous projects. Meanwhile, Stormzy's most recent single, 'Backbone,' featuring DJ duo Chase and Status, a return to his hard rap style, has sold 400,000 copies and climbed to number one. Fans of his earlier British rap music felt alienated by the gospel-infused album, criticizing him for doing 'The exact opposite of what we wanted from him.' One fan wrote on X: 'I am a huge Stormzy fan, but there are two songs I'd go back on there for. The album nearly put me to sleep and I only snapped out of it after putting on 'Heavy Is The Head.' Last year, Stormzy released a statement with his childhood sweetheart, TV presenter Maya Jama, announcing their decision to end their relationship for good. They wrote: 'We decided to try for the final time in August 2023 and we've spent this past year trying our best to work. This final attempt required a whole lot of figuring out, relearning. But we still think of the absolute world of one another.' While Maya Jama has continued to present ITV2's hit show 'Love Island' and is reportedly dating Manchester City footballer Ruben Dias, Stormzy is said to be dating American Rhythm and Blues singer Victoria Monet and has remained focused on his relationship with God. Prior to their relationship, ahead of his gospel album, the rapper stated in 2022: 'I've been definitely focusing on my relationship with God. 'I've made that a priority, to get close to God and try to be a greater man of God. I'm not the finished product. 'My dogs mean a lot to me, they're a big part of my life, I've just been walking them twice a day.
STORMZY MAYA JAMA GOSPEL MUSIC RAP MUSIC MUSIC INDUSTRY
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Maya Jama 'set to quit UK' after Stormzy split as new Love Island pics unveiledMaya Jama could 'quit UK' as she's set to host Love Island: All Stars when it returns to screens next month - with a number of former islander set to enter the villa once again
Read more »
Maya Jama Sparks Romance Rumors with Rúben Dias After Split from Stormzytv personality Maya Jama is rumored to be dating Manchester City footballer Rúben Dias after being spotted dining together in Ibiza. This comes six months after Maya's split from rapper Stormzy.
Read more »
Maya Jama and Stormzy: 'Happy in the Friendship Zone' After Second SplitMaya Jama and Stormzy have confirmed they are in a 'friendship zone' following their second split. The pair, who dated on and off since 2014, called it quits again in July 2024. Jama spoke about the media attention surrounding their relationship and the challenges of dating in the public eye.
Read more »
Maya Jama Confirms Friendship with Stormzy After Second SplitMaya Jama and Stormzy have moved into the 'friendship zone' following their second split. Jama clarifies that a romantic reunion is not on the cards and discusses the challenges of fame and dating in the spotlight.
Read more »
Maya Jama and Stormzy are 'Happy in the Friendship Zone' After SplitLove Island host Maya Jama has confirmed that she and her ex-boyfriend, Stormzy, have no plans to rekindle their romance, stating that they are content with their current friendship.
Read more »
Maya Jama and Stormzy 'Happy In Friendship Zone' After SplitMaya Jama has opened up about her relationship with Stormzy after their second split, stating that they are both content in a 'friendship zone'. The former couple, who had a highly publicized on-again-off-again romance, are now focusing on their individual careers and friendships.
Read more »