The fast food giant announced that its chefs have created a 'larger, satiating burger' that could rival Burger King's 4oz Whopper
McDonald's is set to introduce its largest burger yet, potentially giving Burger King's Whopper a run for its money. The fast-food titan has announced that its culinary team has crafted a "larger, satiating burger" that could challenge the iconic 4oz Whopper.
The company has disclosed plans to test the new mammoth burger at select locations in the US and around the world, aiming to gauge customer reactions. While it remains uncertain when this burger will hit the UK market, McDonald's executives are reportedly enthusiastic about the potential launch, reports the Express.
The move to offer a bigger burger comes as McDonald's seeks to provide customers with better value, launching a product that promises "superior value" in comparison to its rivals. As part of the chain's Best Burger initiative, which kicked off earlier this year, McDonald's is revamping both its burger preparation methods and ingredients. For example, burgers now receive a tighter sear on the grill, and buns are upgraded to a softer, brioche-style recipe.
While the price of the new McDonald's offering remains under wraps, it's speculated to be in the range of $6 to $8 . The name of this new addition to the McDonald's lineup is still a mystery, but the company has confirmed that select restaurants will soon begin testing the product for customer feedback, which could lead to tweaks in size, recipe, and pricing.
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