McDonald’s plant-based burger, called the McPlant, flopped in two American test markets, McDonald’s USA President Joe Erlinger says at the WSJ Global Food Forum.
McDonald’s plant-based burger flopped in two American test markets, according to McDonald’s USA President Joe Erlinger. Speaking at the WSJ Global Food Forum, Erlinger said he had "asked the team to test the McPlant in two very different markets, and they chose San Francisco and Dallas." McDonald’s kicked off testing of the plant-based burger in the two cities in February 2022 and concluded it after a limited time. It involved about 600 restaurants in total.
McDonald’s has been leaning further into chicken in recent quarters. " also excited to further build on our success in chicken by continuing to invest in beloved icons like McNuggets and McChicken while further scaling the emerging favorites like McCrispy and McSpicy," CEO Chris Kempczinski said in February.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
McDonald's plant-based McPlant test failsMcDonald's did confirm that plant-based food options fared much better in European markets, however, per the outlet.
Read more »
McDonald's plant-based McPlant test failsMcDonald's did confirm that plant-based food options fared much better in European markets, however, per the outlet.
Read more »
McDonald’s says McPlant burger test in San Francisco, Dallas didn’t pan outInstead of plant-based options, McDonald’s is investing in its chicken offerings as consumers lean toward that protein.
Read more »
Not lovin' it: McDonald's McPlant burger failed, customers shunned non-meat optionMcDonald’s declared that its experiment with plant-based burgers was a disaster.
Read more »
How Olivia Rodrigo Defies Asian American Stereotypes as an 'All-American Bitch'A Filipina American, Olivia Rodrigo subverts the model minority myth and challenges expectations of Asian demurity.
Read more »
The American Legion weighs in on upside-down American flagsMegan Lebowitz is a politics reporter for NBC News.
Read more »