Caleb Simpson started his TikTok series so people could get glimpses into people’s homes and lives — and built 8 million followers in the process.
, asking it to strangers gave him the career of his dreams. The formula for his videos is simple: he runs up to people on the street and asks how much they pay for rent. If they’re willing to stop, he also asks if he can have a quick tour of their home.’s favorite personalities. First launched in 2022, Simpson’s video series has grown his account to 8.3 million followers and averages upwards of 10 million views per video. It’s a veritable Gen-Z.
Following TikTok’s rise in popularity after the Covid-19 pandemic, creators gained massive followings from man-on-the-street style content, interviewing strangers in city centers about anything from favorite restaurants to dating styles. It was while he was watching one such video that Simpson got an idea. “I was like, I’m really tired of the street interviews,” he tellsIt’s one thing to ask a stranger how much they pay in rent, but Simpson wanted to take it a step further.
“Society hasn’t really seen inside people’s homes,” he says. “Every show has been lifestyles of the rich and famous. It hasn’t been, ‘Let me check out my neighbor’s home.’ No one’s seen that and we can all relate to that.”Simpson notes that a lot of the continued interest in the series is the relatability of discussing average apartments, especially in cities like New York. “This is a throughline everyone has. We all live in a box so we can all relate to that,” he says.
“I think old Caleb was scared to see what his potential was. And scared to try and put himself out there over and over and over and over and just like see what would happen. And maybe he would rather make excuses, you know?” he says. “New Caleb doesn’t make excuses and is still scared. But he tries.”Warner Bros.
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