– men’s lack design subtlety’: why men are buying womenswear

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– men’s lack design subtlety’: why men are buying womenswear
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Men are finding some women’s clothes is better designed and cut, made of better fabric – and cheaper. From cotton vests on influencers to designer blazers on Prince Harry, men borrowing womenswear is on the rise

magazine told readers to forget everything they knew about vests, as they were “the hottest thing to be wearing this summer”.

Legate recently set out to buy flared jeans that met his requirements – high-rise with a subtle flare on the leg – and eventually settled on a women’s pair from Levi’s. “There was no chance of finding them in the men’s section,” he says, noting that most men’s jeans are “very normal”, with little in the way of a considered shape or finish. “I’m more likely to find them in the women’s section, so that’s just the route you go down.

That goes for colour and texture, too. “Men have such homogenous fabrications offered to them [in mainstream clothing],” says the model and artistic director, Richard Biedul, 40. “Black, grey, blue or pinstripe, and there’s not much choice to it. But you look at the women’s offering and it’s so colourful, so textured. There’s always something different.”

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