‘Stick the word meno in front of the product, and you can double the price’ The lack of research into menopause is allowing this market to flourish says Dr Sarah Berry, chief scientist at the Zoe nutrition project 🖊️ morris_sophie
. “If it’s labelled menopause, it’s a marketing thing”. She’s not the only one who believes there is marketing at play here. “Stick the word meno in front of the product, whether it be a food supplement, or a skin cream, and you can double the price and sell more,” says Dr Sarah Berry, chief scientist at the Zoe nutrition project, on a podcast about the problem.
“People are trying anything,” she continues. “A recent survey showed that 30 per cent of [menopausal women] are trying herbal remedies, 30 per cent are trying vitamins, and 51 per cent are trying any kind of dietary therapy as an alternative to HRT.” I suspect there was a run on the dietary supplement black cohosh after the podcaster Elizabeth Day mentioned it as a menopause aid a few weeks ago. Unfamiliar with it? It’s a herbal supplement derived from a North American wildflower, said to ease hot flushes . Day said she has found it helpful.
Although I’ve never had a hot flush I can imagine trying anything to ease one, often described as a sudden feeling of intense heat in the upper body, across the arms, chest and face. The menopause, which usually occurs between 45 and 55 and is complete once menstrual periods have stopped for 12 months, can bring a range of such uncomfortable symptoms.
It makes sense then that there is a large market for treating such symptoms, a $5bn industry globally, which is growing rapidly. And what’s the problem in advertising them as such, and targeting women in this demographic, if these supplements make them feel better?
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