Meta is doubling down on AI integration, despite user concerns about bots and spam. The company plans to allow the creation of fully autonomous AI accounts within two years, capable of generating and sharing content like human users. Meta believes these AI users, powered by its AI Studio, will be more engaging for young audiences. CEO Mark Zuckerberg has also hinted at a demo featuring an AI avatar capable of taking live video calls.
and Facebook? More posts from friends and acquaintances? More genuine original content on topics that interest you? I know, how about more bots?
The train was set in motion by Meta's launch of its AI Studio in July. This allows influencers to create their own AI characters and assistants to, for example, respond to questions from followers, reducing the amount of time they need to dedicate to interacting directly. CEO Mark Zuckerberg has also teased a demo of an AI avatar that could take live video calls.
The latest move could change Facebook and Instagram as we know them, and I don't think I'm exaggerating if I say it could mean the nail in the coffin for the 'social' part of social media. The appeal of AI users to Meta is obvious. Human users switch off because they have real lives. AI users would be able to interact on the platform 24/7.
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