Threads, Meta’s X competitor, is officially one year old. While the site was rushed into existence with a bare-bones set of features, Meta has steadily improved upon it.
Threads, Meta’s X competitor, is officially one year old. While the site was rushed into existence with a bare-bones set of features, Meta has steadily improved upon the app to make it a decent place for people looking to post on a platform that isn’t X. The site arrived at the right moment.
Yet Instagram boss Adam Mosseri has talked about how the feature will mean creators on the platform aren’t necessarily locked into Threads, which could be comforting for people who want to have a little more control over their social media identity. Some combination of these things makes Threads look most like the heir apparent to the former Twitter crown. But Threads isn’t guaranteed to supplant X. 'Not everybody finds the platform’s focus on positivity appealing' Mosseri and Co.
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Meta releases Threads API for developers to build ‘unique integrations’Threads now has an API to enable integrations and possibly even third-party apps. Meta has been testing the Threads API with developers in recent months.
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Meta is connecting Threads more deeply with the fediverseThreads will now let people like and see replies to their Threads posts that appear on other federated social media platforms.
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A Meta ‘error’ broke the political content filter on Threads and InstagramKarissa is a senior reporter at Engadget, covering Meta, Twitter, TikTok, Snap and all things social media. Her interests include tech policy, internet culture, and all the ways our online activities shape our IRL selves.
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Meta’s Threads hits 175 million users one year after launchMark Zuckerberg’s rival to Elon Musk’s X is still growing a year later, though not as quickly. Now, Meta is focused on stealing more market share from X and preparing to turn on ads.
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Meta's Threads turns one, has more than 175 million active usersWhile it's grown at a steady clip, Threads still lacks the scale and influence of the platform it set out to disrupt.
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One year in, Threads hasn’t overtaken X. Meta still thinks it can.The goal is to build “a less angry place for people to share their ideas,” Instagram Threads chief Adam Mosseri says. Some users aren’t happy about that.
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