IT admins be warned: 13,000 tech suppliers coming for your employer's checkbook
When Microsoft needs to make a market, it turns to the channel - a nebulous term used for resellers, distributors and an assortment of other independent third party suppliers that sell wares and services. And by goodness Microsoft needs more feet on the street than ever if it's going to appease investors desperate to see returns on the billions of dollars it's betting on Generative Artificial Intelligence.
So for the first time in as long as we can remember, Microsoft last month dispatched senior executives to the Canalys Channels Forum in Berlin, an event the megacorp has mostly shunned in the 13 yearsWhy? To convince the 1,000 plus audience to get behind Copilot - a tech shoehorned into every corner of its software portfolio - and Copilot + PCs. The problem is, business buyers need convincing and so Microsoft must muster salespeople internally and externally to evangelize the technology.
Enter Paul Bray, Computacenter CTO, who said his company has run internal pilots of Copilot for Microsoft 365 with its 20,000 employees and was also"supporting the adoption process of that from a go-to-market customer perspective."He added that customers that accelerated device purchases during Covid are"now starting to consider… replacement of that equipment, AI PC has come to the fore.
She claimed it took longer than expected for customers to move to the cloud than is happening with AI. So what is Microsoft doing to drive Copilot adoption?"We have about 13,000 partners worldwide that are working with Copilot, and they are offering solutions on the Copilot in more than 50,000 customers as we speak, so Copilot is already in action in different types of lines of businesses and applications.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Russia 'fines Google $20,000,000,000,000,000, -000,000,000,000,000,000' - more than all the money in...The tech giant is facing claims from 17 Russian TV channels after banning their accounts on YouTube, which it owns, as a result of international sanctions.
Read more »
An Intel-commissioned study on AI PCs says AI PCs are good, actuallyAndy built his first gaming PC at the tender age of 12, when IDE cables were a thing and high resolution wasn't. After spending over 15 years in the production industry overseeing a variety of live and recorded projects, he started writing his own PC hardware blog in the hope that people might send him things.
Read more »
Microsoft 365 Copilot trips over angle brackets, frustrating codersChatbot seems to choke when fed tricky less-than character
Read more »
Microsoft unleashes autonomous Copilot AI agents in public previewThey can learn, adapt, and make decisions – but don't worry, they're not coming for your job
Read more »
Microsoft 365 Copilot goes monthly for a 5% premium and annual commitmentOther subscriptions also set for updates in the name of 'cash flow flexibility'
Read more »
NASA and Microsoft intro Earth Copilot to tame satellite data overloadProof of concept allows geospatial datasets to be conversationally queried
Read more »