Microsoft is testing ads in the Start menu of Windows 11, similar to the ads in Windows 10. However, these ads are currently only visible to Windows Insiders in the Beta Channel in the US.
Engadget has been testing and reviewing consumer tech since 2004. Our stories may include affiliate links; if you buy something through a link, we may earn a commission.you can find in the Microsoft Store in the menu's recommended section. I could hear you sighing in defeat if you've used Windows 10 extensively before — the older OS serves ads in the Start menu, as well, and they're also for apps you can download.
Further, you can disable the advertisements altogether. To do so, just go to Personalization under Settings and then toggle off "Show recommendations for tips, app promotions, and more" in the Start section. Like any other Microsoft experiment, it may never reach wider rollout, but you may want to remember the aforementioned steps, since the company does have history of incorporating ads into its desktop platforms.
Microsoft Windows 11 Start Menu Ads Windows Insiders Beta Channel
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