How one writer is rejecting costly beauty services and the emotional weight that comes with them.
One of my least favourite TikTok trends is the ‘Monthly Beauty Maintenance’ vlog, where Black women reveal the staggering costs of staying ‘put together.’ Watching these videos feels like peering into a past life, one where I too spent hundreds of pounds every two to six weeks maintaining an image that, I later realised, wasn’t truly mine. Living in London, where the cost of living is notoriously high, this level of upkeep wasn’t just a financial burden – it was exhausting.
Detaching myself from these services wasn’t just about saving money, it unintentionally became about redefining my beauty standards. Whether I liked it or not, there was no longer a budget for beauty maintenance. And while I wish I could say something admirable like, “I learned how to do everything myself,” the truth is, I lacked both the dexterity and patience for at-home DIY upkeep. Instead, I explored other options.
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