From the morning shed to demure beauty, these were the biggest beauty TikTok trends in 2024.
The Morning Shed Like so many of 2024’s defining beauty trends , the “morning shed” originated on TikTok – and isn’t unproblematic. Users cover themselves with serums, mouth tape, bonnets, sheet masks, curlers, etc, before going to bed at night, then film themselves “shedding” their various layers in the morning.
Beauty diehards translated the “very modest, very mindful” guidelines broken down in Jools Lebron’s “demure” clip into looks that felt clean and classic: think a swipe of blush, nude lips, almond-shaped nails, and glossy hair with nary a flyaway in sight. Trending but timeless. One-Product Make-Up A key theme in 2024: doing more with less time, energy and product .
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