Morrisons supermarket has rolled out braille menus in its cafés nationwide, making dining more accessible for visually impaired customers. The move, prompted by customer feedback, aims to create a more inclusive experience by providing clear and easy-to-read menus. This initiative is part of a wider effort by CEO Rami Baitiéh to modernize and enhance the customer experience at Morrisons, which also includes digital screens, AI apps, and child-friendly checkouts.
Merseyside shoppers have praised Morrisons for introducing nationwide braille menus in its cafés, urging other supermarkets to follow suit. The move aims to enhance accessibility for visually impaired customers, who previously found navigating café menus a challenging experience. Each braille menu replicates the standard printed menu, offering all the meal options and deals in a raised-dot format.
Sean Gill, director of café at Morrisons, highlighted the importance of inclusivity, stating: 'It can be easy to take everyday tasks like ordering in a café for granted. We are always looking for ways to support our customers better, and the rollout of our braille menus comes as a direct result of listening to those who visit our cafés and are visually impaired. The change will make a big difference for the people that need it the most. We look forward to making our cafés a more inclusive experience for all our customers to enjoy tasty food at an affordable price.' This initiative aligns with CEO Rami Baitiéh's commitment to 'refresh' the company since taking charge in 2023. Other customer-focused changes include digital screens, an AI app, child-friendly checkouts, extended quiet hours, and designated stop-and-rest areas. The move has been lauded by disability advocates. Susie Bradley from the Royal School for the Blind Liverpool praised Morrisons' efforts, calling for wider adoption of such inclusive practices across various establishments. Louise Miller, Community Fundraising Coordinator from Bradbury Fields Services and herself partially sighted, echoed the sentiment, expressing her satisfaction with Morrisons' positive steps towards inclusivity. Nationally, Guide Dogs charity commended Morrisons for prioritizing accessibility, stating that enabling people with sight loss to experience the same level of access as everyone else is crucial for their independence and well-being. Introducing braille menus is a significant step towards making Morrisons stores more inclusive and welcoming to all customers
Accessibility Braille Menus Morrisons Supermarkets Visually Impaired Inclusivity Customer Experience
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Morrisons Introduces Braille Menus to Enhance Café AccessibilitySupermarket chain Morrisons has implemented a nationwide initiative to make its cafés more accessible to visually impaired customers by introducing braille menus. This change was driven by customer feedback and aims to create a more inclusive dining experience.
Read more »
Morrisons Introduces Braille Menus for Visually Impaired CustomersMorrisons has nationwide implemented braille menus in its cafes to improve accessibility for visually impaired customers. This change comes after the supermarket received feedback from customers who rely on visual aids, who found ordering in cafes to be challenging. Each cafe will now offer braille menus with all meal options and deals, written in raised dots.
Read more »
Morrisons Launches On-Demand Healthcare Service: Morrisons ClinicMorrisons has partnered with online prescription delivery service Phlo to introduce Morrisons Clinic, an on-demand healthcare service that allows users to obtain prescriptions from fully-qualified clinicians. The service operates through a three-step process: filling a questionnaire, review by a clinical team, and prompt medication delivery. Morrisons Clinic addresses common ailments like weight loss, contraception, acid reflux, hair loss, and more.
Read more »
Morrisons Launches On-Demand Healthcare Service - 'Morrisons Clinic'Morrisons partners with Phlo to offer convenient online healthcare service, allowing patients to access prescriptions for common ailments quickly and easily.
Read more »
Morrisons Launches Healthcare Service, Morrisons Clinic, Offering Online Consultations and Prescription DeliveryIn response to the difficulties many face in securing GP appointments, Morrisons has partnered with online prescription delivery service Phlo to launch Morrisons Clinic. This new platform allows users to quickly obtain prescriptions from fully-qualified clinicians, with medications delivered straight to their door. The service assesses and prescribes treatments for a range of common conditions.
Read more »
Calorie Labels on Restaurant Menus Trigger Eating Disorders, Experts WarnA new review finds that calorie information on menus can be harmful to individuals with eating disorders, triggering problematic thoughts and behaviors. The study, published in BMJ Public Health, urges policymakers to consider the negative impacts of calorie labeling on mental health.
Read more »