A great deal for families
Morrisons has partnered with breakfast giant Kellogg’s to launch a breakfast club where the whole family can enjoy a bowl of cereal. The Easter promotion will be available while stocks last in all Morrisons Cafes throughout April.
The partnership with Morrisons is an extension of the school breakfast club programme Kellogg’s has been supporting in the UK since 1998. The company has supported 5,000 clubs to open their doors to feed children in the morning and provide them with breakfast. Research carried out for Kellogg’s has found that nearly a third of parents are struggling to feed their families. More than half of parents asked said they would be interested in their child being able to access a breakfast club over the school holidays.
Chris Silcock, Kellogg’s managing director, said: “We’ve been supporting school breakfast clubs across the UK for 25 years now with food and funding, but we know that there is a need for more provision in the school holidays. The scheme with Morrisons extends the support we can provide families outside of term time.”Both adults and children can choose from a bowl of Cornflakes, Rice Krispies or Coco Pops with a choice of dairy or non-dairy milk.
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