New ‘anti-woke’ ETF makes Starbucks its first target

Azoria Partners will hold event at Donald Trump’s Florida resort on Thursday

A new fund aiming to punish “woke” companies will make Starbucks its first target, as politically motivated investors move to capitalise on Donald Trump’s election. The actively managed fund, which Azoria Partners expects to launch early next year, will exclude S&P 500 companies that incorporate diversity, equity and inclusion considerations into their hiring processes.

The new “anti-woke” fund, created by Fishback and his Azoria co-founder Asaf Abramovich, has a list of about three dozen other companies it will exclude from the roster, unless they scrap their DEI policies. Roberts, president of the Heritage Foundation think-tank, and Wood, founder of Ark Investment Management, are both scheduled to address the event at Trump’s resort on Thursday.

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