The army remains around 7,000 troops short of its 82,000 target, according to figures released mid-2019.
The British Army has launched an advertising campaign in a renewed effort to increase the size of the depleted force.
It's the fourth annual instalment of the Belonging Series and follows a very successful campaign 12 months ago that resulted in a record number of applications. Nevertheless, figures released in mid-2019 showed that the size of the army had fallen for a ninth consecutive year and remained around 7,000 troops short of the 82,000 target.This latest campaign focuses on the personal benefits of a career in the military with a tagline"Army confidence lasts a lifetime".
"I know from my own experience the confidence, self-belief and camaraderie a career in the armed forces can offer," Defence Secretary Ben Wallace said."The latest army recruitment campaign reflects these unique opportunities and I hope it will build on the success of last year's campaign, which led to a record number of applications in recent years."The campaign focuses on the 'lifelong confidence' offered by an army career.
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