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New Era Cap Co. will soon produce caps and apparel for the National Hockey League and all of its 32 teams.
The company will now produce collections featuring current NHL and team logos and vintage marks, as well as event logos for the NHL Winter Classic and the NHL Stadium Series. New Era’s relationship with the NHL dates back to the 1990s, when the organizations were connected through their shared ties to the Sabres. Since then, New Era has produced gear for a handful of NHL franchises.
When the Paris Games get going later this month, the company will be part of a group of licensees creating exclusive Team USA sportswear for athletes and fans. This agreement with New Era marks Team USA’s first-ever official product deal with a headwear-focused brand.
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