Intimate details about patients including medical conditions, appointments and treatments were passed on without consent.
File photo dated 25/03/2018 of the logo of social networking site Facebook is displayed on a laptop
The Meta Pixel tool passed on intimate details about patients to Facebook, including medical conditions, appointments and treatments without people’s consent. According to The Observer, 17 of the 20 NHS trusts found to be using Meta Pixel confirmed they had pulled the tracking tool from their websites over the weekend.
In a statement to the Observer, the trust apologised to patients and said Meta Pixel had been “installed in relation to a recruitment campaign, and we were not aware that Meta was using this information for marketing purposes”.
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