'It remains to be seen whether it is possible to overcome negative headlines just by employing a flashy spokesperson with the gift of the gab and the ability to argue that black is white'
There’s nothing Westminster journalists like more than a process story that potentially involves one of their own. This week the Conservatives advertised for a new No 10 spokesperson, who will host a live, televised daily briefing. We’re all being invited to apply for a job which carries a six figure salary and will turn the successful candidate into one of the most recognisable faces in the country. What’s not to like? Quite a lot, actually.
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