No more rockstars, say Billy Idol, Joan Jett in Workday Super Bowl ad
Workday tasked itself with the challenge of what to do if you’re the third or fourth vendor in the global market for enterprise-grade finance and HR software and came up with the answer: Super Bowl ads.less-than-targeted set of ads
for the SaaS provider of payroll, HR and finance software – that is, unless the football-loving masses are secretly multi-million dollar tech budget holders. Who knows? But we guess it's all about creating the right impression. And the impression Workday wants to create is one of being cool by deriding everyone else in the sector for being uncool.
The pitch goes like this: you know how people in businesses are calling themselves rockstar this and that? Like rockstar developer, or rockstar accountant or rockstar, erm, marketing executive? Well, everyone has cottoned on to how stupid that sounds and what a terrible metaphor it is - no organisation can function if it employs preening, petulant, figureheads.
Workday's plan is to act like we know how dumb it is to constantly talk of rockstars. By hiring a load of rockstars.Like Ozzy Osbourne, Billy Idol, Joan Jett, blues player Gary Clark and Paul Stanley of the rock band Kiss. Basically, anyone badass enough to promote a corporate for cash.
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