Customers should think carefully about handing over personal data when ordering food and drink via their mobile phones, says privacy body
Matt, Johnny and their friends are happy to use an app or queue at the bar: whichever is fastest
But they're popular with businesses too, because they speed up the ordering process and provide an additional way to interact with customers. Apps now handle millions of pounds worth of transactions every day. "I think it is very easy for people just to see the end product, and because they want that, they really don't question the amount of data that they are being asked for," she added.
For the bar or pub, that's incredibly valuable information, worth much more than the round you just bought. It tells them what you like drinking, what time you're likely to visit, who you were sitting with and how frequently you reorder. "Hospitality is struggling," says Luke Beavon, financial director at one of the independent app providers, GoodEats. "But the app gives them the ability to follow up with a customer and get them back through the door again."
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