'Not coincidental': How letting the rumours fly helps keep Flowers by Miley Cyrus at number one
It's in the top spot on the Billboard 100.
The song has captured the imagination of fans around the world and, said Campaign Edge's creative director Dee Madigan, it was an example of marketing genius."Look, it has to be," Madigan said."And she released the song on his birthday. Those things aren't coincidental. And I think that's what's changed in marketing in the past 20 years."
"They let rumours go. I don't know whether the rumours are coming from them or not, but I suspect some of them are.Madigan said Taylor Swift was the master of these social media Easter eggs, which she described as a clue that the artist puts into a song or film clip that only their hardcore fans pick up on, making them feel like they're part of something and like they're in the inner circle.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
The ex factor: Miley Cyrus smashes records with breakup anthemShakira and SZA have also found recent chart success with songs celebrating female empowerment
Read more »
Teachers aren’t valued because they’re not ‘recognised on a national level’Teacher Professional Association of Queensland Secretary Tracy Tully says teachers aren’t respected because they’re not “recognised on a national level”. “So Peter Cosgrove, as the ADF Chief, is doing a great thing launching this program to start lifting the profile of teachers,” she told Sky News Commentator Steve Price. “But one of the reasons their profile is so low is if we look at the global statistics in terms of OECD countries- so for student welfare, Australia is 21 out of 41. “That’s our report card, 21 out of 41, quality education 39 out of 41, and for behaviour management 70 out of 77. “So there’s a lot of work that the organisation needs to do to help teachers be better at their jobs.”
Read more »
One in two small businesses are not making a profit in AustraliaSmall Business Australia Executive Director Bill Lang says in Australia there’s “still one in two small businesses across' Australia that are not making a profit. “So they’re either breaking even or are in the case of one in five, they’re making a loss,” he told Sky News commentator Steve Price. “That means they're continuing to dig into the family’s savings perhaps having to borrow more money to actually keep the doors open. “So, you take something like a public holiday. “In many cases, the business owners have to say look it's not going to be worth being open to lose more money faster on a public holiday.”
Read more »
Norman Swan not worthy to be ‘recognised’ by the Order of AustraliaSky News Digital Editor Jack Houghton says the ABC’s Dr Norman Swan should “not have a job in the media” after he falsely claimed the deaths of cricketer Shane Warne and Senator Kimberly Kitching were caused by complications from COVID. “However, he had no knowledge of their medical histories,” Mr Houghton said. “But that was just one of many times during this pandemic where Swan made critical mistakes. He said Mr Swan should not be “recognised alongside our most accomplished Australians” after being admitted to the Order of Australia.
Read more »
The role business has to play in the Voice is not the one you expect‘Yes’ campaigners are asking big business to avoid the full-page ads and fancy fundraisers of past national votes.
Read more »
Facebook tag reveals discovery of carnivorous plant not seen since the 1850sCitizen scientists prove again how valuable they can be after researchers confirm four of the six new sundew species discovered recently were found by everyday people.
Read more »