Nvidia CEO Jensen Huang showcased the company's latest advancements in AI and next-generation GPUs at CES 2025, emphasizing the role of these technologies in shaping the future.
Last year saw the American chip manufacturer become the world’s most valuable company, a position it vies for with (in third place) Microsoft. Its $3.5 trillion value has arisen out of its perfect placement as the key supplier for GPU s (graphics processing units), and their ever-increasing importance in AI, autonomous driving, robotics, gaming and mobile applications. As a result, when Nvidia makes announcements, the business world tends to sit up and listen.
CES 2025 was no different, and the champion chip maker’s keynote presentation, courtesy of CEO (and founder of the company, back in 1993) Jensen Huang was eagerly received. Dressed in a black crocodile-pattern leather jacket, Huang is every inch the modern day tech CEO. Speaking at the Michelob Ultra Arena in Las Vegas’ Mandalay Bay Resort and Casino before a crowd of over 12,000 people, Huang is well aware that his company is intimately involved in reshaping the world. Whether that reshaping is for good or ill still seems to be up for debate. Unsurprisingly, the keynote was heavy on the applications of AI, with new-generation silicon designed to handle the mighty processing load the technology requires. This included the GeForce RTX 5000 Graphic cards series, crowned by the two thousand dollar RTX 5090, and the RTX 50-series of laptop GPUs. The flagship model here is nearly three thousand dollars, and comes with 24GB of graphics memory. Computing power is on the up, with AI providing the impetus for manufacturers like Nvidia to ramp up the power – and price – of CPUs and GPUs to keep pace with the rapacious demands of the tech. Of even more interest to the AI faithful was the announcement of GB10, a new AI-focused chip that blended Nvidia’s Blackwell GPU with the Grace CPU. The end result will be a new desktop computer, currently dubbed Project Digits, a monstrous machine that’ll start at $3,000 and be expandable all the way up to 128GB of memor
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