Exclusive: The CEO behind the Oscars tells edockterman a new 'crisis team' will handle future fiascos like the 'slap'
, underlining the Academy’s historical failure to recognize Black women across categories. The Academy launched an investigation into the campaign but decided not to rescind Riseborough’s nomination.
Bill Kramer: It’s so important to have a host who knows how to handle live television and a live audience. That’s a very specific skill, and there aren’t a lot of people who can do that well. Jimmy is a dream to work with. He’s funny; he’s respectful; his edges aren’t too sharp. I think people in the audience feel very safe and engaged with his energy. We’re thrilled Jimmy is coming back, and we hope this is the beginning of a lovely, long new relationship with him.
Absolutely. And that’s why you want someone like Jimmy on stage who is used to dealing with live TV: Things don’t always go as planned. So you have a host in place who can really pivot and manage those moments. Because of last year, we’ve opened our minds to the many things that can happen at the Oscars. But these crisis plans—the crisis communication teams and structures we have in place—allow us to say this is the group that we have to gather very quickly. This is how we all come together. This is the spokesperson. This will be the statement.
And we’re always thinking about ways to engage audiences beyond the actual show, and you’re going to see a few really interesting things this year that throw you to a second screen for more information. Our nominations announcement was actually presented in the metaverse, and we got a lot of incredible traction around that.
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