Before being bought by Apparel Brands, Bench had been rescued out of administration by a US giant
The owner of fashion brand Bench, which shot to fame in the 1990s and was worn by celebrities such as Robbie Williams and Liam Gallagher, has been sold.
As well as Bench, Apparel Brands owns Nicce and Hooch while it has licences to sell Smith & Jones, Ed Hardy, Farah, Seafolly, Money and Caterpillar. US investment giant Gordon Brothers sold Bench to Wraith, an affiliate of Apparel Brands, in April 2020. The deal excluded the right to use the brand in the Americas.Gordon Brothers had acquired Bench in July 2018 after the company entered administration two months earlier.
Amarjit Singh Grewal, a co-owner of French Connection, has also stepped down as a director following the deal. He is the only director of Baker Street Holdings.More details about True Capital's plans for Apparel Brands are expected to be announced in the coming weeks. True Capital and Apparel Brands were unavailable for comment when approached by BusinessLive.
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