The term 'brain rot,' chosen by Oxford Dictionaries for 2024, encapsulates concerns about internet usage and mental health, reflecting the influence of online communities and meme culture. It sees a 230% increase in usage since 2023.
From the Four Seasons baby to the Rizzler, brain rot comes in all forms of viral moments Oxford’s Word of the Year for 2024 has been chosen – and it’s one that has roots not only in Gen Z meme culture , but also in Henry David Thoreau’s literary work. ‘Brain rot’ is the term chosen by the public from a shortlist of six other words, including ‘demure’ and ‘romantasy’. Most younger folks will be familiar with the term, most likely using it when referring to a mass consumption of memes.
Ethel the blind cat has also gone viral The four seasons baby is just one of many viral moments this year ‘Brain rot’ speaks to one of the perceived dangers of virtual life, and how we are using our free time. It feels like a rightful next chapter in the cultural conversation about humanity and technology,’ he added.
Brain Rot Oxford Word Of The Year Internet Culture Meme Culture Language Evolution
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