Sneaky ‘skimpflation’ trick used by major brands and supermarkets revealed – list of foods affected
are having a hard time figuring out why a box of “Elite” rubbers by trendy brand Skyn has gone from 22 to 20 but costs the same.It was previously flogging 24 packs of the “vegan-friendly” contraceptives from Skyn’s range for £14.99.Blow for shoppers as jars of Dolmio sauce reduce in size but remain same priceThe firm says it is “technologically advanced” and “proven to enhance stimulation”.
Skrinkflation is when manufacturers shrink the size or quantity of a product but keep the price the same.They often say that this is down to the changing tastes of customers.For example, government regulation, like the "sugar tax," forces firms to change their recipes.While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
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