Pressure is growing on C-suite executives to raise their online game — but they must beware of oversharing
Corporate messaging on social media is often left to younger, tech-savvy staff in a business, or communications professionals, who understand how it might be received. But chief executives and other C-suite staff are increasingly expected to post regularly on platforms such as LinkedIn to improve their public profile. And, as with all influencers online, authenticity is critical.
These tend to be divisive, and they had their day during the pandemic — the platform has moved on since.” Notable recent viral posts include a former Amazon vice-president claiming that, when he worked for another organisation, his wife was seduced by the chief executive “in direct retaliation for my pushback on him at work”, followed by advice on dealing with managers. It has more than 2,200 reactions on LinkedIn.
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