Mood board: A fashion show proves perfect fodder for stylists planning a conceptual fashion shoot or an editor evolving a trend story. Look at the audience at Rejina Pyo’s shows and chances are they’re drawing up a S/S 2020 shopping list. The designer’...
A fashion show proves perfect fodder for stylists planning a conceptual fashion shoot or an editor evolving a trend story. Look at the audience at Rejina Pyo’s shows and chances are they’re drawing up a S/S 2020 shopping list. The designer’s skill lies in her ability to create pieces women want to wear right there and then. No fashion week theatrics, just real ready-to-wear, in a spectrum of life-affirming, slightly off-kilter tones, from tangerine to taupe.
Shopping basket full.High ceiling gilded rooms, ornate churches and art galleries are favoured London fashion week venues. There was more realism behind Pyo’s show venue of Holborn Public Library, which opened in 1960. Chairs lined the large ground-floor reading room, and its accompanying cantilevered mezzanine balcony. It would be difficult to operate a no-phones policy in Pyo’s library: guests in her signature dresses and skirts were on hand ready to Instagram S/S 2020’s envy-inducing pieces.
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