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in Lebanese and Israeli media have documented what appears to be an online campaign in Lebanon against Pepsi, prompted by images of the soda company’s blue-and-white bottle caps, which detractors claim look too similar to the Israeli flag.
“Pepsi changed the bottle caps to the Israeli flag. I have never seen anything more despicable. But the worst part is that we continue to buy their products,” the Israeli outlet Yneton Friday that the controversy appears to have begun on Wednesday when an attorney, Ziad Jaafil, filed a legal action against Pepsi because he claimed the logo on Pepsi bottle caps was too similar to the Israeli flag.
Images of the offending Pepsi bottle cap began going viral on social media, prominently the messaging application Whatsapp, and, soon, outlets were flooded with images appearing to show boycotters dumping Pepsi products or attempting to stop trucks bearing the Pepsi logo. In one video, which the Israeli public broadcaster KAN shared, a group of men dump what appear to be dozens of bottles of various sodas, all apparently Pepsi brands, onto a beach.
Despite Hamas starting the war and, for years, upholding an explicitly genocidal ideology, many in the Arab world have opposed Israel’s measures, claiming that the Israeli operations are a campaign against Palestinian people trapped under Hamas rule rather than against Hamas itself.
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