Diners are attracted to novel menu items with trendy ingredients like hot honey.
have largely recovered from their pandemic-era swoon, but they're still working overtime to keep customers interested and coming back in the age ofThe number of limited-time offers at restaurants — or "LTOs" in industry parlance — has grown 53% in the last four years, according to Technomic, a restaurant menu consultancy.
In the last year alone, the number of LTO launches has jumped 46%, Freier said in a presentation at the National Restaurant Association show in Chicago last week.Technomic regularly polls consumers about 3,000 new LTOs from top-500 chain restaurants. 68% of them wanted to try the loaded beef nachos from Taco Bell, and 66% wanted the Big New Yorker Pizza from Pizza Hut.
At left, new Oreo churros and churro fries from J&J Snack Foods, which makes Hola Churros. At right, J&J creations include churros filled with Fruity Pebbles and a churro milkshake. Photos by Jennifer A. Kingson for Axiosby contrast, tilt toward "classics," like Ruby Tuesday's Rib Eye and Ribs, which 76% of Technomic poll respondents wanted to try.
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