The lingerie brand's rebrand, Soft N' Savage, is all about sensual ease, for everybody—with bras, underwear, and loungewear that prioritize comfort.
Rihanna is the kind of person who texts you in the middle of the night when she has a stroke of genius before going to bed.I know this not because I know her, but because designer Adam Selman told me. And he knows her better than most.
When Savage × Fenty launched, Selman points out, it was all about loud, bold, and flashy occasion lingerie. Now, the brand is looking to make an assortment of products that possess a “sensual ease.” It’s the type of thing you don’t need a reason to wear, but that instead forms the base of every outfit you wear to live your daily life.To start, Selman says, they went back to the fit of the bras: “We redid them.
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