According to the 2024 Global Travel Trend Report, 84 percent of respondents plan to spend more or the same amount as last year on trips.
This year, jet setters are basing their vacations around sporting events, seeking out expedition-style trips, going on solo adventures and leaving space for spontaneity in their plans. As 84 percent of respondents are planning to spend more or the same amount on getaways that they did last year, hospitality names that can lean into these themes are likely to have a leg up on the competition.
Places that are far-flung continue to climb higher on travelers' bucket lists. Image courtesy of American Express The idea is quite popular, as 60 percent of those involved in the study plan to take two or more solar trips in 2024.The shift could be feeding into the third trend, which is that of spontaneity — 78 percent of respondents find adventures with this characteristic appealing.Finally, participants share that they are increasingly planning getaways that revolve around athletic events.
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