Rishi Sunak is really, really rich. Will it hurt his electoral chances?

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Rishi Sunak is really, really rich. Will it hurt his electoral chances?
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Heating his personal pool during a cost of living crisis? Donating millions to elite schools? The PM is banking on us filing this all apathetically under ‘stuff rich people do’, writes Zoe Williams

Heating his personal pool during a cost of living crisis? Donating millions to elite schools? The PM is banking on us filing this all apathetically under ‘stuff rich people do’of responses from the public to the question: “What does Rishi Sunak stand for?” If you were building a reputation as a supervillain, the words looked great, but what about a prime minister? Unprecedented? Disastrous? “The Rich”, “Rich People”, “Rich” and “People” were four separate categories, by far the most ubiquitous;...

By the time Sunak came into office, the price of milk was going up so fast that nobody knew how much it was from one week to the next, and he could have got a pass. Besides, his cheerleaders came in fast, making strident arguments about the politics of envy. You could no more help being wealthy than you could help being a Catholic; it was bigoted, actually, to mind that your prime minister was wealthier than King Charles.

The good news for Sunak is that the nation did precisely that. We sorted all this information into one giant category called “rich people”, so that the finer distinctions of his choices were muffled. What even is it when you focus your philanthropy on other rich people and ignore hardship on your doorstep? Clueless? Selfish? Meh. It’s just “things rich people do”.

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