Field's advisory business has a focus on business development, market insights and industry advocacy.
The former Live Nation Asia Pacific president helms the advisory business, which will guide clients looking to interact with live events, with a focus on business development, market insights and industry advocacy.
Field logged 13 years with the company, joining in 2010 at the launch of Live Nation Australia. Two years later, LN acquired Michael Coppel Presents, reuniting the concerts specialists . The promotions would come, with Field elevated from vice president of promotions to chief operating officer, then CEO for Australia and NZ.
During his time leading LN’s affiliate, Field oversaw stadium tours for likes of Taylor Swift, Coldplay, U2 and Red Hot Chili Peppers, the business diversified with its VIP offering, brand partnerships with the likes of National Australia Bank, Telstra and American Express, formed strategic partnerships with government and private entities including Secret Sounds, and added a slew of venues to LN’s portfolio.
“The live events industry isn’t particularly easy for outsiders to understand and navigate, and I see this as a huge, missed opportunity,” he says of his new business. “I’m already working with some fantastic clients, and my time away has reaffirmed that there are so many opportunities for adjacent markets, private equity and venture capital to proactively engage with the live events industry.”
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